Find Your Ikigai: Purpose-Driven Living
- Clémentine Morvan
- Jun 26
- 3 min read
Updated: Jul 10
In a world that often glorifies hustle, productivity, and external success, many of us are quietly asking a more meaningful question: What is my purpose, and how do I live a life that truly fulfills me? This is where Ikigai comes in.
Unlocking the Power of Ikigai: Your Path to Purpose
Originating from Japan, Ikigai (生き甲斐) loosely translates to “a reason for being.” It represents the intersection of four key elements that, when aligned, offer a deeper sense of meaning, clarity, and direction in both personal and professional life. For those seeking to reconnect with themselves, realign their careers, or find greater joy in the everyday, understanding Ikigai can be truly transformative.
Understanding the Four Fundamentals of Ikigai
At its core, Ikigai is found at the convergence of the following four elements:
1. What You Love
This is your passion — the things that energize you, inspire you, and bring joy to your life. These are the activities that make time disappear, where you feel most like yourself. Whether it’s writing, creating, leading, helping, or nurturing, this element connects directly to your heart.
2. What You Are Good At
This is your skillset — natural talents, learned expertise, and refined strengths. These are the things you excel at, whether through years of training or intuitive ability. When aligned with what you love, this creates momentum and confidence in how you show up in the world.
3. What the World Needs
This is your contribution — the causes, communities, or social issues that resonate with you. It’s about how your unique strengths can be of service. When what you love aligns with a genuine need in the world, a sense of purpose naturally follows.
4. What You Can Be Paid For
This is your sustainability — the services, products, or knowledge that can provide financial support. It ensures that the work you do doesn’t just nourish your soul, but also supports your life and responsibilities in a grounded, practical way.

Why Ikigai Matters
Understanding the four elements of Ikigai provides a framework for evaluating your life and work. If one or more of these elements is missing, you might feel unfulfilled, disconnected, or stuck — even if other areas of your life seem successful.
For instance, you may be doing work that you love and excel at, but if the world doesn’t need it or if you aren’t compensated for it, you might feel unappreciated. Alternatively, you may be well-paid and skilled in your profession but lack the deeper passion or sense of purpose that makes you feel connected to something bigger than yourself.
How to Start Your Ikigai Journey
If you’re ready to explore your Ikigai, begin by reflecting on the four elements. Write down your thoughts and feelings about each aspect. Consider how they intersect.
Identify Your Passions: Make a list of activities that make you feel alive. What do you love doing? What brings you joy?
Assess Your Skills: List your strengths and skills. What are you naturally good at? What have you studied or practiced?
Recognize the Needs: Look around your community. What needs resonate with you? How can you use your skills for the betterment of others?
Explore Financial Viability: Determine what services or products align with the above elements that could provide income.
Are You Ready to Discover Your Ikigai?
If you’re feeling unfulfilled or simply ready to discover your true purpose, Ikigai offers a powerful roadmap for aligning your passions, talents, and contributions with a meaningful life.
As a Certified Wellness and Ikigai Life Coach, I am here to guide you on this transformative journey. Together, we will:
Explore your passions and uncover your true calling
Align your skills with what the world needs
Create a sustainable, purpose-driven life that honors both your inner desires and external needs
Navigating Challenges Along the Way
It's important to acknowledge that the journey to discovering your Ikigai can come with challenges. You may encounter resistance from within or from external sources.
Self-Doubt and Fear
Self-doubt can creep in as you explore new avenues. Embrace it as part of the process. Remember that growth often requires stepping out of your comfort zone.
External Opinions
Sometimes, others may not understand your journey. Surround yourself with supportive individuals who encourage your exploration of Ikigai.
Patience is Key
Finding your Ikigai is a journey, not a destination. Be patient with yourself. Enjoy the process of discovery.
The journey to discovering your Ikigai is deeply personal and transformative. It’s about understanding who you are, what you truly desire, and how you can offer your unique gifts to the world.
Book your free 30-minute discovery session today and let’s start this beautiful journey of self-discovery and purpose-driven living.
With love,
Clementine
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